Pay Per Click ROI
Return on Investment is the best way to determine whether your pay per click campaign is reaping positive results.
Calculatiing your retuns on your dollars spent on ppc is very simple to understand. Firstly, you need to determine the Total Advertising Cost, the number of leads/enquiries generated, number of conversions to sale and profits generated. You will now reach a result that determines the cost of converted sales and cost per buyer.
You'd might like to visit http://www.bplans.com/common/calculators/ppcroi.cfm to give you a better understanding on Pay Per Click ROI
PPC ROI tools is also available, please email us on searchengineads@yahoo.com.au
PPC Search Engine Advertising
bravenet.com